B2B Lead Generation: 4 ways to use teleprospecting in your next pilot (and 2...
In B2B marketing, lead generation is essential. And while, crafting an effective plan and pilot are key elements in the success of your efforts, there's a way you can take that to the next level. In...
View ArticleB2B Social Media: Jay Baer discusses social media ROI and Facebook likes [Video]
Video interview with Jay Baer on B2B social media. He answers questions on the power of social media for B2B, using ROI to prove value to your boss, the challenges of duplicate content and social...
View ArticleMarketing Metrics: Is the emphasis on ROI actually hurting Marketing?
Menno Lijkendijk, Director Milestone Marketing, a Netherlands-based B2B marketing company, says the emphasis on ROI in marketing should be reexamined. Menno's main point is unimpeachable -- return on...
View ArticleSocial Media Marketing: Analytics are free and plentiful, so use them
For years, the debate on social media marketing centered on ROI. Marketers asked themselves “How can we measure the impact of social media?” “What’s the ROI on Twitter?” “How do we know if LinkedIn is...
View ArticleA/B Testing: Why don’t companies track ROI of testing and optimization programs?
Recent MarketingSherpa research revealed more than half of the surveyed marketers are not -- or could not -- track the return on investment for their website optimization efforts. Learn why measuring...
View ArticleSocial Media Marketing: Social metrics from “likes” to ROI
The social media marketing channel provides a wealth of data marketers can use for analytics to optimize and improve campaigns. Read on to learn how marketers are tracking sales and ROI in social media...
View ArticleMarketing Research in Action: Don’t focus on mobile-optimized email, focus on...
At MarketingSherpa Email Summit 2013, Manny Ju, Director of Product Management, BlueHornet, discussed mobile email marketing in the latest episode of Marketing Research in Action. Read on for three...
View ArticleSocial Media Marketing: Is in-stream e-commerce possible?
In-stream e-commerce on social media is a hurdle many marketers have faced. While e-commerce on Facebook has failed (just 2% of people with a Facebook account have made a purchase on Facebook),...
View ArticleContent Marketing: Measuring results, tracking ROI and generating leads
Content marketing can be an incredible addition to your marketing strategy, if used correctly. This MarketingSherpa Blog post covers how to measure results, track ROI and generate leads to make the...
View ArticleMarketing 101: What is (particular about) digital marketing?
Marketing has a language all its own. This is our latest in a series of posts aimed at helping new marketers learn that language. What term do you find yourself explaining most often to new hires...
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